Challenge
The primary goal in Version 2.0 was figuring out the complexity of the video production lifecycle, which involved three distinct user personas: the Administrator managing the campaign, the Storyteller responsible for recording authentic content, and the End User receiving the message. My task was to map these use cases into a cohesive ecosystem. I had to design different journeys that allowed admins to assign tasks while ensuring storytellers had a simplified mobile experience to record and upload videos.
Process
Understand
With remote stakeholder sessions, we aligned on the most relevant business goals for the MVP. I then conduct a features benchmark to find opportunities while addressing industry gaps.
Define
We mapped the user journeys to ensure the flow is logical for every actor. This stage is about building a cohesive foundation that supports both the product’s core functionality and its future growth.
Prototype
Co-design sessions helped us explore multiple ideas quickly. These insights then evolve into high-fidelity mockups and prototypes, allowing us to refine the design before any code is written.
Hand-Off
To ensure a smooth build, we hold regular dev meetings to deliver the components library. This step helped the engineering team implement the design with technical consistency.
Prototype
Wireframes
Prototype
High Fidelity Mockups
Hand-Off
UI Kit
Results
3.5x Engagement: The redesigned interface helped schools reach students much more effectively than traditional email.
38% Yield Increase: The smoother "Storyteller" workflow contributed to a significant lift in student enrollment for our partners.
Successful Acquisition: The design foundation of Version 2.0 supported the company's growth to 3,000+ schools and its successful exit.
Engagement
3.5x
Yield Increase
38%
Schools Served
3K+
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